CONCEPTHALFTIMEUNREAL
AR BROADCAST PACKAGE
.// PROJECT PREMISE
Fill the space between the game and the fan.
AR & BROADCASTAR BROADCAST PACKAGE
.// 01
THE CHALLENGE
Fill the space between the game and the fan.
.// 02
THE IDEA
An impossible spectacle that still feels right at home in the stadium.
.// 03
THE EXECUTION
A broadcast-ready real-time AR concept for game-day storytelling.
01A WORLD WORTH ENTERING
100%BUILT TO PARTICIPATE
