PLAY FIRST
Make things that invite people in.
.// 01 / THE STUDIO
A SMALL STUDIO FOR BIG, PLAYABLE IDEAS.
INPLAY is a real-time creative studio making branded games, AR experiences and AI-assisted content. We stay close to the idea, close to the tools and close to the people the work is for.
.// 02 / FOUNDER
Thiago Carneiro
Founder & Creative DirectorThiago is a 3D generalist and game-engine technical artist working across real-time production, virtual production, interactive worlds and broadcast AR. He has spent years building at the point where pixels meet the real world. His work combines visual craft with the technical thinking needed to make ambitious ideas practical. A lifelong gamer, he plays what he builds and brings that perspective into every project.
.// 03 / HOW WE WORK
AI HANDLES THE FRICTION. PEOPLE BRING THE CURIOSITY, HUMOR AND TASTE.
Small teams, fewer meetings, faster decisions. More time making things that matter.
STAY CURIOUS
The best tool is the one that helps the idea.
KEEP IT HUMAN
Taste is not a shortcut.
.// 04 / BEFORE INPLAY
PERSONAL BACKGROUND, BEFORE THE STUDIO.
FILM / TV PREVISHALO / NIGHTBOOKSPrevisualization
VRSCARYGIRLImmersive production
VIRTUAL PRODUCTIONMAREN MORRISReal-time production
BROADCAST ARNHLLive broadcast graphics
.// 05 / TOOLS
TOOLS CHANGE. CURIOSITY DOESN’T.
UNREAL ENGINEUEFN / VERSEROBLOX STUDIOBLENDERCOMFYUIMCP / AI PIPELINES
